TKAT Teaching School Alliance


Marketing Masterclass - Maximising the appeal of your Academy

Target Audience:

Heads, Aspiring Heads, School Business Managers and school staff with marketing responsibility


This workshop will give delegates an overview of key Marketing principles, and offer insights into theories, approaches and techniques that can maximise the appeal of your Academy to outside audiences.

Overview of workshop:

This workshop will cover:

  • Marketing principles: an overview
  • Developing your product (school brand) – ethos, vision, values and school charter
  • Marketing techniques: Traditional (print) v’s Modern (digital and social media)
  • Turning Parents into cheerleaders - using current trends to appeal to your audience (understanding buy-in motives)
  • Content marketing –  maximising the effectiveness of your online presence
  • Inbound marketing & SEO – how your audiences find you
  • Outbound marketing – Promoting your school
  • The importance of Social Proof
  • Reputation enhancement through ‘Added Value’:

Additional Information:

Business Dress

Lunch included


Course Details

Course Code: L&M64
Duration: 3.5 hours

Event Date:

Start Date: 10/5/2018
Time: 12:30pm - 4:00pm
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